My working life

Experience

1. [08.2026 → Present]

   Now

   Sabbatical

2. [01.2026 → 08.2026]

   Lead Designer

   [deeploi]

   • Introduced MCP and Claude Code workflows, enabling direct code contributions and faster product iteration without expanding the team.
   • Owned end-to-end product design for core platform workflows including procurement and device management, improving task completion and reducing support dependency.

3. [08.2024 → 12.2025]

   Senior Product Designer

   [deeploi]

   • Transformed UI Kit into a comprehensive design system, establishing shared design standards across Product, Marketing, and Sales teams.
   • Redesigned bundle selection experience, reducing manual operations work by 50% and cutting customer onboarding time, making the process faster for users and nearly hands-off for the team.

4. [05.2023 → 07.2024]

   Senior Product Designer

   [SCOUT24]

   • Improved FLOWFACT MINI's usability and implemented a design system, accelerating delivery and boosting future scalability.
   • Advocated and designed for higher standards, significantly elevating product quality and UX for CRM B2B Systems (Propstack, Flowfact, Realtor OS).

5. [03.2023 → 03.2024]

   Founder, Product Designer

   [Cryptonikas DAO]

   • Ran classes and spaces for women interested in Web3 and blockchain.
   • Judge at ETHBarcelona, evaluating projects based on user experience and impact.
   • Guest speaker at NFT Miami on blockchain use cases in Latin America.

6. [04.2022 → 04.2023]

   Senior Product Designer

   [STÆDIUM by Freeletics]

   • Defined design strategy and planned work for two crews in game and app development, ensuring cohesive project direction.
   • Directed and led design work for designers and contractors.
   • Developed and implemented the design system for the brand.

7. [05.2021 → 04.2022]

   Senior Product Designer

   [Freeletics]

   • Reduced the production cost of exercise videos by 80% by creating a new video interaction design concept.
   • Increased design consistency by ~70% in iOS and Android by implementing a visual refresh and new design system.
   • Improved team satisfaction by delivering and communicating proposals with stakeholders early in the process.

8. [09.2017 → 05.2021]

   Product Designer

   [Freeletics]

   • Enhanced implementation time of new training workouts by ~60% by collaborating with cross-functional product teams weekly.
   • Enabled ~50% more flexibility in our core system by implementing a new modular concept for devs and UX designers.
   • Strengthened the Human-Centered Design framework company-wide by creating a cross-functional evangelist group.
   • Organised and promoted design meetups in Munich and Bogotá.

Education

1. [07.2024 → 06.2025]

   MBA, Design Leaders

   Media Art and Design

   [Future London Academy]

2. [09.2013 → 10.2015]

   Master of Fine Arts

   Media Art and Design

   [Bauhaus-Universität Weimar]

3. [01.2005 → 11.2010]

   Bachelor of Fine Arts

   Graphic Design, Digital Arts

   [Universidad Jorge Tadeo Lozano]

4. [01.2005 → 11.2010]

   Associate of Arts

   Audiovisual and Multimedia Design

   [Universidad Jorge Tadeo Lozano]

Languages

• Spanish

  [Native]

• English

  [Professional]

• German

  [Professional]

• French

  [Basic]